# From 2 Hours To 2 Minutes: How Obvi Transformed Their Sales Tax Management Experience With Kintsugi

Canonical: https://trykintsugi.com/customers/obvi

- **Compliance time:** 2 hours to 2 minutes
- **Avoided penalties:** Tens of thousands saved

Obvi is a health and wellness company known for collagen-based supplements.
As the business grew across multiple jurisdictions, manually tracking
different sales tax rules became increasingly difficult.

## The challenge

Obvi's team spent hours tracking sales and records, calculating tax, and
trying to file on time. The manual process created errors and led to penalties
and interest. The team also needed SKU-level tax treatment because each
product could be taxed differently.

> “It was time-consuming, so we ended up incurring penalties and interests.”

## A faster, more accurate workflow

Kintsugi gave Obvi a clear dashboard for obligations and a seamless Shopify
integration. The platform identified tax obligations that a previous solution
had missed, including penalties and interest dating back to 2021.

## Compliance in two minutes

Obvi reduced its recurring sales tax work from two hours to two minutes twice
per month. Automated filings removed the burden of monitoring changing rules,
while responsive customer support gave the team confidence that obligations
were being handled.

> “We save time and tens of thousands from penalties and interests. No more
> interests accrued since signing up with Kintsugi.”