Barkin Doganay · September 22, 2023 · 5 min read
You’ve just launched a new product line, and orders are rolling in nationwide. You’re already thinking about your next steps—maybe scaling up or expanding your reach even further. Everything feels like it’s on track until an email alert pops up: taxes are due—sales taxes, to be exact.
Suddenly, you’re hit with a wave of questions: 'Did I collect the right amount from my customers in Texas? And wait—what about New York? Am I supposed to be collecting taxes there too?
If this sounds familiar, you’re definitely not alone. Sales tax compliance isn’t just a small checkbox on your to-do list; it’s a crucial aspect that can have a real impact on your business, especially if you’re in e-commerce.
Here’s the reality: in 2023, sales taxes brought in over $450 billion for state and local governments across the U.S., funding vital services like healthcare, education, and infrastructure. [1] That’s huge.
It shows just how important these taxes are—not just for businesses like yours but also for the communities that rely on them.
And it’s not just one set of rules you have to follow.
45 states in the U.S. have their own sales tax rates, ranging from 2.9% in Colorado to 7.25% in California*—and that’s before local jurisdictions add their own rates, sometimes pushing totals beyond* 10% [1].
If your business ships products nationwide, these variations can quickly become a complicated puzzle to solve.
The challenges don’t stop there. According to the Small Business Administration, 70% of small businesses struggle with multi-state sales tax compliance*, especially those managing online sales and navigating different state laws and thresholds [2].
It’s a lot to keep track of, and it can feel overwhelming—no wonder it’s a common pain point for business owners.
If you’re serious about growing your business while staying compliant, it’s crucial to understand how to manage these complexities.
Let’s simplify the maze of interstate e-commerce sales tax regulations so you can focus on what you do best: scaling and succeeding without getting tripped up by tax compliance.
The short answer: It depends.
Your obligation to collect and remit sales tax depends on various factors, such as your business size, customer locations, and the specific regulations in each state. Most U.S. retail businesses must charge sales tax, but there are exceptions—such as wholesale goods, raw materials, or sales to nonprofit organizations.
According to the [Small Business Administration (SBA)], about 70% of small businesses face multi-state tax compliance challenges, particularly those managing e-commerce sales.
Sales Tax Nexus: This is the determining factor. A nexus is essentially a link between your business and a state. You must collect sales tax if your business has a physical location, significant sales volume, or any other substantial presence in a state. For example, the average state sales tax rate is around 5.09%, but rates can differ dramatically based on your nexus and local regulations [Sales Tax Institute]. [3]
Key Point: If you ship products to customers across state lines, you must comply with each state’s specific sales tax rules.
Now, let’s talk about Nexus—this is where things get interesting for online sellers.
In simple terms, Nexus is the connection between your business and a state. If you have a strong enough connection, you must collect sales tax. For physical stores, this is straightforward—you have a shop, customers come in, buy products, and you collect tax.
However, the 2018 Supreme Court ruling in South Dakota v. Wayfair, Inc. changed the game for e-commerce businesses. Now, even without a physical store, you may still be required to collect sales tax if your online sales to a state reach certain thresholds—this is called economic nexus.
The Government Accountability Office (GAO) reports that, since the ruling, more than 40 states have adopted economic nexus laws to increase sales tax revenue from remote sellers.
Types of Nexus:
Key Takeaway: Nexus can be triggered in many ways, and staying compliant means understanding your obligations in every state. To navigate these complexities, check out the [Sales Tax Institute’s Nexus Guide] [4] for a complete breakdown of economic nexus thresholds.
Sales tax compliance might feel overwhelming, especially if you operate in multiple states. But don’t worry—we’ve got you covered.
Your first job is to determine your nexus. Consider where your customers are, where you store inventory, and where your sales are growing. Once you’ve identified your nexus, you can work on compliance.
Identify Your Nexus: List all the states where you sell and see where you have a physical or economic presence.
Track Requirements by State: Each state is different, and you must stay on top of legislative changes.
Stay Informed: Sales tax laws change frequently. Staying updated is key to avoiding a nasty surprise later.
Once you’ve determined your nexus, registering to collect sales tax in those states is the next step. It’s mandatory—you need a sales tax permit to collect tax legally.
Sales tax rates vary widely—not just between states but even within them. For example, the base rate in California is 7.25%, but depending on your customer’s location, additional county and city taxes can push the combined rate over 10%.
Action Plan Automate Calculations: Use tax software to charge the correct rate based on the buyer’s location. Product Classification: Properly classify your products to apply the correct tax rate in each state.
Collecting sales tax is just half the job. It would help if you remitted those taxes to the appropriate state agencies. How often you file—monthly, quarterly, or annually—depends on your sales volume in each state.
Action Plan Create a Filing Calendar: Use reminders to meet different filing deadlines. Outsource Where Needed: Filing across multiple states can be overwhelming. If it's too much, consider hiring a tax professional.
For specific filing guidelines, refer to the [IRS State Links page].
Manual sales tax compliance is strict, wildly if your business is increasing. Thankfully, technology solutions can do the heavy lifting for you.
Action Plan Choose the Right Tool: Based on your size and complexity, pick the software that makes your life easier. Integrate and Automate: Automate your tax calculations and filings so you can focus on growing your business.
Sales tax compliance is full of potential landmines. Here are some of the most common mistakes:
Action Plan Monitor Nexus Regularly: Know where you need to be registered. Use Automation Tools: Automate as much as possible to reduce the chances of human error. Consult Professionals: Talk to a tax expert when in doubt.
The e-commerce sales tax landscape has changed dramatically in the last few years, and more changes are coming. To stay compliant, systems must be in place—this means software, processes, and good old-fashioned research.
The world of e-commerce is constantly changing, and staying compliant with sales tax is no different. From the Supreme Court's Wayfair ruling to constant updates in nexus thresholds, it's a lot to take in. But don't be intimidated. You can stay compliant and continue growing your business confidently by keeping up with changes, using the right tools, and leveraging expert advice.
Sales tax compliance isn't fun—but it doesn't have to be a nightmare. Get ahead, automate where you can, and don't be afraid to get professional help when needed. After all, you've got a business to grow—and it's time to focus on that. Check out Kintsugi’s solutions for more.
[1] www.census.gov
[2] taxfoundation.org
[3] www.sba.gov
[4] www.salestaxinstitute.com
[5] www.gao.gov/products/gao-18-114