Gwella’s Rapid Expansion: Mastering Multi-State Sales Tax Compliance with Kintsugi

Founded in 2020, Gwella quickly emerged as a leader in the supplement industry, offering innovative, mushroom-based products designed to support wellness and health. The company is redefining wellness through the transformative power of mushrooms, offering a diverse range of products designed to elevate the mind, body, and spirit.

With a mission to empower individuals to explore their potential and improve their quality of life, Gwella blends science, tradition, and sustainability to craft mushroom-based supplements and tools for functional wellness. Their products include innovative formulations that support mental clarity, boost immunity, and enhance overall vitality, making them a trusted choice for those seeking natural solutions to modern challenges.

At Gwella’s core is the belief that everyone deserves access to high-quality, effective wellness solutions. The brand’s name, derived from the Welsh word for “better,” reflects its commitment to helping individuals thrive. With a team of passionate experts and creators, Gwella goes beyond offering products—they are building a community that embraces the benefits of functional mushrooms while providing tools and resources for education, growth, and connection.

Gwella also prioritizes sustainability and transparency, ensuring that every ingredient is responsibly sourced and ethically processed. By combining ancient knowledge with cutting-edge research, Gwella is setting a new standard in wellness.

Their mission extends beyond the products they sell; it’s about empowering people to live their best lives while fostering a deeper connection to the natural world. Gwella is not just a brand—it’s a movement toward a healthier, more mindful future.

Challenge: Navigating complex tax compliance amid growth

Gwella’s rapid growth exposed them to the complexities of sales tax compliance. With their e-commerce business taking off, they realized how hard it was to manage sales tax compliance across states quickly.

The immediate need to register and file taxes in 8 states and the manual burden of navigating state-by-state compliance was overwhelming for their small finance team. All of these things began to divert focus from what really mattered – delivering quality health supplements to customers.

According to Stephanie, Gwella’s finance lead, they anticipated sales tax compliance to be daunting. However, they didn't expect it would be too much for them to handle. Registering, calculating, and filing taxes in multiple states became a time-intensive burden.

The company realized they needed a scalable, automated solution to ease the compliance workload while ensuring accuracy.

Solution: Kintsugi’s seamless integration and automation tool

Gwella turned to Kintsugi due to its seamless Shopify integration and robust automation capabilities. The platform transformed how they handled tax compliance, automating tax calculations at checkout and managing state-specific filings with precision.

Kintsugi's team was also present and supportive. Gwella received all the assistance they needed to ensure that they were compliant.

By automating compliance processes, Kintsugi allowed Gwella to save time, reduce errors, and focus on growing its e-commerce platform. The quick setup of the automation software, including software updates, allowed them to easily navigate the compliance requirements for eight states without the typical headaches of manual processing. The user-friendly interface and startup-friendly pricing made Kintsugi perfect for Gwella’s expanding operations.

Impact: Efficiency gains fuel Gwella’s expansion

Since integrating Kintsugi, Gwella has seen significant efficiency improvements. Tax filings that once required hours of manual effort are now completed seamlessly. With compliance managed by Kintsugi, the team has redirected its focus to product innovation and market growth.

• 8 states registered and compliant: Kintsugi simplifies multi-state tax obligations.
• Hours saved weekly: Administrative tasks drastically reduced through automation.
• 100% accurate filings: Kintsugi ensures Gwella's compliance with all state requirements.

As Gwella continues expanding into new markets, Kintsugi remains an invaluable partner in their growth journey. By automating tax compliance, Gwella can focus on scaling its operations and delivering innovative wellness products to customers nationwide.

About Kintsugi

Based in San Francisco and founded in 2022, Kintsugi is dedicated to taking the stress out of sales tax compliance. Our platform automates the entire process, delivering high performance, reliability, and flexibility as your business scales. Top companies like Alchemy Marketing and Cabi use our app.  Sasha Novakovich of Alchemy Cloud just spent three minutes on the platform and understood their sales tax exposure.

We can do the same for you. Sign up or book a demo now.