How Mindy Mae's Market Saves 25+ Hours Monthly with Kintsugi

Mindy Mae’s Market is a women’s clothing boutique that sells apparel and accessories online through Shopify. In January 2025, they switched from Avalara to Kintsugi for simpler, more streamlined sales tax compliance and filing. Kintsugi increased workflow speed by 10x, saved 25+ hours per month, and saved Mindy Mae’s up to $40,000 in tax penalties.

When Tax Compliance Takes Over Your Workday

Tax season was never just a season for Mindy Mae’s Market. It was a constant state of being. With their previous tax platform, every filing required meticulous manual review. Every state had its quirks and exceptions. And each month, hours that could have been spent on strategic finance work were instead devoted to catching errors and navigating complex tax codes.

"I used Avalara for years and really didn't enjoy it," said Lucy Christopherson, Mindy Mae’s Head of Finance. The system worked on a technical level, but it demanded far too much hands-on management for a growing ecommerce business trying to scale efficiently.

The Solution: Smarter Automation, Seamlessly

When Mindy Mae’s Market first discovered Kintsugi's AI-powered tax automation platform, they saw an opportunity to reclaim their finance team's time. But switching tax platforms sounded like its own nightmare.

The reality was surprising. "Switching to Kintsugi was a breeze," Lucy said. "The transition was smooth, and overall, it's been a much better experience so far." Kintsugi’s Shopify integration handled real-time tax calculation, nexus monitoring, and reporting, removing the need for Mindy Mae’s to manually manage tax rules and nexus tracking.

When it came time to file, Kintsugi took ownership of the entire filing process across every state where Mindy Mae's Market had nexus. Throughout, the Mindy Mae’s team had full visibility into Kintsugi’s work through the dashboard, which provides a clean view of all taxable transactions, taxes collected by jurisdiction and time period, and audit-readiness.

More Time, Money, and Peace of Mind

The transformation was immediate. The Mindy Mae’s finance team stopped spending hours fixing returns before filing. Days that once disappeared into tax compliance were suddenly available for strategic initiatives that actually moved the business forward, thanks to Kintsugi.

The numbers tell the story:

Beyond the metrics, Kintsugi has delivered another key improvement in confidence. Confidence that every filing is accurate, every deadline is met, and every state requirement is handled without the finance team having to think about it.

"The switch to Kintsugi overall was a very good decision," Lucy reflects. And for a finance leader who's been in the trenches of sales tax compliance, that's not praise given lightly.