Global Expansion Made Easy: How Muzzi Grew Its Market, Maintained Tax Compliance With Kintsugi

Founded in Italy over two centuries ago, Muzzi has established itself as a renowned confectionery brand specializing in artisanal pastries. With a rich heritage in crafting signature treats like panettone and pandoro, Muzzi blends traditional Italian recipes with modern innovation.

Founded in the early 1800s, Muzzi Antica Pasticceria has meticulously preserved the time-honored recipes and baking techniques passed down through generations. This dedication to tradition ensures that each pastry not only meets but exceeds the expectations of those seeking genuine Italian flavors.

The patisserie's commitment to quality is evident in every bite, from the delicate crumb of their panettone to the rich, buttery layers of their pandoro. Available internationally, Muzzi Store's products have become favorites among consumers seeking gourmet sweets with an authentic touch.

Challenge: Navigating complex sales tax compliance during international expansion

As Muzzi expanded into the U.S. market, the company encountered significant hurdles related to sales tax compliance across multiple jurisdictions. The unique tax rates, import taxes, and duties associated with entering new markets created administrative challenges threatening their growth.

Initially, Muzzi explored various sales tax platforms but found them overly complicated, expensive, or lacking comprehensive support. Many tools were overly complex, requiring extensive training or technical expertise to implement effectively. Instead of saving time, they often created additional bottlenecks.

Those platforms Muzzi initially tried failed to address the unique needs of an international business entering the U.S., including managing global taxation issues like VAT, GST, and nexus requirements. This left Muzzi frustrated and still grappling with compliance challenges, highlighting the urgent need for a more effective solution.

Solution: Implementing Kintsugi's sales tax automation platform

Muzzi's search for an automated sales tax solution led them to Kintsugi, a platform highly rated for its user-friendly interface, seamless integration with existing systems, and exceptional customer support.

Kintsugi features that Muzzi loved:

Streamlined tax processes: Kintsugi automated Muzzi's tax calculations and filings, eliminating the need for manual intervention despite varying physical presence requirements in different states. This significantly reduced the risk of human error and ensured accurate compliance with tax rates across all jurisdictions.

Increased operational efficiency: By automating repetitive tasks, Muzzi redirected time and resources from managing nexus requirements, VAT, and GST to enhancing product development and customer engagement. This led to better workforce allocation and a more efficient overall operation.

User-friendly interface: Kintsugi's intuitive design allowed Muzzi to automate complex tasks such as calculating tax rates, determining nexus thresholds, and filing reports with confidence.

Transparent pricing model: Kintsugi offered a clear and reassuring pricing structure, which was crucial for an international seller managing global taxation and import duties.

Impact: Enhanced growth and worry-free tax compliance for Muzzi

Implementing Kintsugi transformed Muzzi's approach to sales tax compliance, enabling sustainable international growth by removing administrative burdens.

Time saved: Dozens of hours saved monthly by automating tax calculations and filings.

Error reduction: Significant decrease in human error, ensuring accurate tax compliance across all jurisdictions.

Market growth: New revenue streams and broader brand recognition.

Muzzi views Kintsugi as an essential partner for achieving sustainable international growth. The platform's ability to automate intricate tasks like calculating tax rates, managing nexus requirements, handling duties, and managing tariffs has fundamentally changed how Muzzi Store approaches taxation. This shift has allowed them to focus on their core mission—bringing the love of gourmet pastries to people globally.

About Kintsugi

Based in San Francisco and founded in 2022, Kintsugi is dedicated to taking the stress out of sales tax compliance. Our platform automates the entire process, delivering high performance, reliability, and flexibility as your business scales. Top companies like Alchemy Marketing and Cabi use our app.  Sasha Novakovich of Alchemy Cloud just spent three minutes on the platform and understood their sales tax exposure.

We can do the same for you. Sign up or book a demo now.