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From 2 Hours To 2 Minutes: How Obvi Transformed Their Sales Tax Management Experience With Kintsugi

Obvi customer story

Obvi is a health and wellness company known for collagen-based supplements. As the business grew across multiple jurisdictions, manually tracking different sales tax rules became increasingly difficult.

The challenge

Obvi's team spent hours tracking sales and records, calculating tax, and trying to file on time. The manual process created errors and led to penalties and interest. The team also needed SKU-level tax treatment because each product could be taxed differently.

“It was time-consuming, so we ended up incurring penalties and interests.”

A faster, more accurate workflow

Kintsugi gave Obvi a clear dashboard for obligations and a seamless Shopify integration. The platform identified tax obligations that a previous solution had missed, including penalties and interest dating back to 2021.

Compliance in two minutes

Obvi reduced its recurring sales tax work from two hours to two minutes twice per month. Automated filings removed the burden of monitoring changing rules, while responsive customer support gave the team confidence that obligations were being handled.

“We save time and tens of thousands from penalties and interests. No more interests accrued since signing up with Kintsugi.”