Save Thousands on Sales Tax Compliance: Fashion Aura's Journey to Significant Cost-Saving With Kintsugi

Fashion Aura, a Pakistan-based athleisure brand specializing in clothing for tall women, gained international acclaim for combining style and comfort. The company was thrilled to expand their operations in the United States.

However, what they didn't expect were the complex sales tax challenges—especially those related to economic nexus. Each state’s unique regulations became an overwhelming burden, threatening their ability to focus on their mission: empowering tall women through inclusive fashion.

Challenge: Navigating economic nexus across states

U.S. sales tax compliance for international sellers is a maze of state-specific rules. Fashion Aura faced several challenges, including the following:

Economic nexus regulations: Most states require sellers to register, collect, and remit sales tax if sales exceed thresholds or involve a physical presence like affiliates or warehouses.
Operational strain: Manual tracking of state-by-state obligations drained resources and risked costly oversights.
Dynamic thresholds: With growing sales, Fashion Aura had to continuously monitor new jurisdictions to stay ahead of obligations.

"As an international brand entering the U.S. market, understanding sales tax compliance was critical. Each state’s unique rules and thresholds made it feel like we were constantly at risk of overlooking something important.”

Without a scalable solution, Fashion Aura risked penalties, compliance gaps, and strained operations, jeopardizing their U.S. growth.

The Solution: Kintsugi transformed Fashion Aura's tax compliance from a nightmare to a growth opportunity

To scale their U.S. operations without the fear of penalties or compliance missteps, Fashion Aura sought a reliable tax solution. After evaluating several platforms, they chose Kintsugi.

The company was drawn to Kintsugi due to the latter's automated nexus tracking, seamless Shopify integration, and proactive support. With Kintsugi, Fashion Aura turned a potential compliance nightmare into a growth opportunity.

Fashion Aura partnered with Kintsugi, a platform built to simplify multi-state sales tax compliance for e-commerce businesses. Here are some of the Kintsugi features they loved:

Automated nexus tracking and alerts. Kintsugi’s free nexus tracking flagged obligations in real-time, including click-through nexus, ensuring timely registrations as sales increased.
Seamless Shopify integration. The platform synced directly with Fashion Aura’s Shopify store, streamlining data collection, registration, and reporting without manual effort.
Proactive customer support. Kintsugi’s support team provided hands-on assistance, resolving compliance questions and offering tailored guidance for state-specific rules.

“The responsiveness of their support team stood out—they’re right there whenever we have questions, making sure we meet every requirement accurately. That level of support is rare and invaluable when navigating the different rules across states.”

With Kintsugi’s intuitive tools and expert support, Fashion Aura confidently navigated U.S. tax obligations while focusing on scaling their business.

Impact: Significant savings and confidence to expand

Fashion Aura experienced transformative benefits after implementing Kintsugi:

Significant cost savings. By proactively managing tax liabilities and eliminating compliance missteps, Fashion Aura avoided thousands of dollars in fines and penalties. Kintsugi’s cost-effective solution allowed the brand to maintain compliance without needing costly external tax consultants or in-depth in-house expertise. This financial flexibility enabled Fashion Aura to reinvest in growth initiatives, supporting their sustainable expansion in the competitive U.S. market.
Seamless market expansion. Armed with Kintsugi’s intuitive tools, Fashion Aura confidently expanded their operations across the U.S., fully prepared to handle evolving tax obligations. The platform’s automated alerts and transparent reporting ensured compliance in every new jurisdiction, empowering the brand to scale without fear of gaps or oversights. This streamlined approach to multi-state tax management enabled them to broaden their U.S. footprint and connect with more customers nationwide.
Alignment with brand vision. Kintsugi’s comprehensive tax compliance features seamlessly aligned with Fashion Aura’s commitment to sustainable and ethical growth. By leveraging the platform’s automation and efficiency, Fashion Aura maintained their focus on transparency and integrity without diverting resources to labor-intensive compliance tasks. This harmony between operational excellence and brand values strengthened their reputation, enabling the company to expand its influence in the global athleisure market while staying true to its mission.

“We’re aiming for steady growth in international markets, and with Kintsugi by our side, we feel confident in focusing on expansion. We anticipate Kintsugi will continue to innovate, supporting our vision and scaling with us as we grow.”

Fashion Aura plans to deepen its U.S. presence and expand into additional international markets. With Kintsugi as a trusted partner, they are equipped to navigate evolving tax laws confidently.

About Kintsugi

Based in San Francisco and founded in 2022, Kintsugi is dedicated to taking the stress out of sales tax compliance. Our platform automates the entire process, delivering high performance, reliability, and flexibility as your business scales. Top companies like Alchemy Marketing and Cabi use our app. Sasha Novakovich of Alchemy Cloud just spent three minutes on the platform and understood their sales tax exposure.

We can do the same for you. Sign up or book a demo now.