Sales Tax Software Integration: How Gwella Boosted Efficiency and Growth

Who is Gwella?

Founded in 2020, Gwella has quickly become a leading brand in the supplement space, expertly crafting products that harness the powerful benefits of mushrooms. From functional blends to wellness-focused formulations, Gwella's innovative products are designed to support health and well-being. However, as their e-commerce presence grew across the U.S., they faced a growing challenge: managing complex sales tax compliance across multiple states.

In their search for a solution, Gwella found Kintsugi, a platform built to streamline tax reporting and automate compliance. After integrating the tax automation software across their e-commerce platforms, they no longer had to worry about manually tracking varying sales tax as they started to sell in more states. This efficiency allowed Gwella to focus more on formulating new product offerings and growing their business.

Tackling Growing Sales Tax Compliance Amid Rapid Expansion is a Challenge

With Gwella’s e-commerce business taking off, they started to realize how hard it was to manage sales tax compliance across states pretty quickly. The immediate need to register and file taxes in 8 states and the manual burden of figuring out how to navigate state-by-state compliance was overwhelming for their small finance team. All of these things began to divert focus from what really mattered – delivering quality health supplements to customers.

“We knew sales tax compliance was going to be a big deal, especially as we expanded into the U.S. market,” says Stephanie, Gwella’s finance lead. “But the sheer volume of work required to register and keep up with filings was beyond what we could handle without dedicated resources.”

Discovering Kintsugi’s Seamless Sales Tax Software Integration

Faced with mounting compliance needs, Gwella turned to Kintsugi, drawn in by its seamless integration with Shopify and expertise in sales tax automation. Kintsugi’s platform provided exactly what they needed: automatic tax calculations at the point of sale and efficient handling of monthly filings through the returns feature.

The integration was smooth and intuitive, and Kintsugi’s startup-friendly pricing made it accessible for Gwella’s growing business.

“One of the first steps was setting up business registrations in the 8 states we needed to file in,” Stephanie recalls. “Kintsugi’s team was there every step of the way, guiding us through the process and ensuring we were compliant from day one. It was clear that we couldn’t have managed this manually—it would’ve been impossible.”

Kintsugi not only simplified the technical aspects of tax compliance but also streamlined transactions, providing Gwella with the peace of mind to focus on what mattered most: growing their ecommerce platform. With Kintsugi’s automated tax solutions, Gwella could streamline operations, improve accuracy, reduce manual errors, and stay compliant effortlessly.

Kintsugi Empowered Gwella’s U.S. Market Expansion

With Kintsugi managing the intricacies of multi-state tax compliance, Gwella’s team could dedicate more time and resources to scaling their ecommerce business. The quick setup of the automation software, including software updates, allowed them to easily navigate the compliance requirements for 8 states without the typical headaches of manual processing.

“I can’t imagine how we would’ve managed sales tax without Kintsugi,” Stephanie reflects. “Their platform made everything so much easier, and as a technical solution, it was straightforward to implement. As we continue to grow, I’m confident that Kintsugi will be there to support our expansion into new markets.”

By automating sales tax compliance, Kintsugi became a crucial partner in Gwella’s U.S. market growth. With the knowledge that their compliance needs were being expertly handled, this partnership allowed them to focus on expanding their product lines and reach new customers.

How Kintsugi Helped Gwella’s Growth

• Seamless Integration with Shopify: Kintsugi’s prebuilt integration allowed Gwella to automate tax calculations and filings directly through their Shopify store, simplifying compliance management.
• Scalability: By automating compliance, Gwella was able to expand their ecommerce operations without the stress of managing sales tax manually, supporting their broader growth strategy.
• User-Friendly Solution: Kintsugi’s platform was not only effective but also easy to use, making it a perfect fit for Gwella’s needs as a growing business.

The Future with a Trusted Partner

As Gwella continues to scale its operations, they see Kintsugi as more than just a tax automation tool—it has become a key partner in their growth strategy. Managing sales tax across different states, with varying regulations and rates, is a challenge that can easily slow down a growing business. However, with Kintsugi’s software, they have been able to navigate these hurdles with ease. The automated compliance processes have freed up valuable time and resources, allowing them to focus on product innovation and market expansion rather than administrative issues. As they plan to further grow across the U.S. market, having a trusted partner like Kintsugi ensures they can continue moving forward without being bogged down by regulatory challenges.

Stephanie, a key team member at Gwella, emphasizes how transformative this partnership has been, saying, “With Kintsugi, we’re not just compliant—we’re empowered to grow without limits.” This confidence reflects the deeper impact Kintsugi has had on their business. For Gwella, Kintsugi isn’t just a tool—it’s a strategic partner that enables them to pursue their ambitious goals with confidence.

About Kintsugi

Based in San Francisco and founded in 2022, Kintsugi is dedicated to taking the stress out of sales tax compliance. Our platform automates the entire process, delivering high performance, reliability, and flexibility as your business scales.

Kintsugi is secure, encrypted, GDPR-compliant, and SOC 2 Type II certified, adhering to the highest standards for security, availability, processing integrity, confidentiality, and privacy.

Learn more about Kintsugi’s platform and integrations here.